Farah Alli is a founding member of Story Residential, whose mission is to provide clientele with a personalized approach to profitable real estate investing. She is a third-generation real estate veteran with over 20 years of experience and a passion for guiding her clients through complex and deeply personal decisions that help them achieve their real estate goals. Farah has an extensive professional background in sales and management, receiving acclaim for her directness, transparency, compelling marketing, expert negotiations, and the ability to keep people and deals on track — calmly and expeditiously. Whether working with a first-time buyer or seasoned investor, Farah’s tailored approach meticulously pairs each buyer with their ideal property.